Human Interest introduces Fast Track 401(k), the easiest way to set up a retirement plan

3 MIN READEditorial Policy

San Francisco, CA— September 1, 2023 – Human Interest, the fastest-growing1, top-rated2 401(k) provider, introduces Fast Track 401(k), a radically simplified way for small and medium-sized businesses (SMBs) to purchase and design a new 401(k) plan. Fast Track 401(k) is the latest step in Human Interest’s mission to address the problems that have prevented businesses and employees from taking advantage of a powerful way to save for retirement in America. 

Fast Track 401(k) is a response to the onerous and expensive setup processes created by legacy retirement providers. Many SMB owners have been reluctant to start a retirement plan because it requires making an overwhelming number of choices and wading through dense industry jargon and acronyms. The decisions made when setting up a plan have a material impact on administrative burden, fiduciary liability, and risk of penalties, but it can be challenging for first-time 401(k) buyers to understand these nuances and consequences. This complexity adds yet another stressor to small business ownership, leading to inaction or the potential for costly financial implications down the line.

Fast Track 401(k) takes the guesswork out of starting a new plan by recommending common plan designs that are in compliance with the latest industry regulations like SECURE Act 2.0. In a simple ten-minute process, customers can access the same flexible plan designs, transparent pricing, built-in investment advice3, and award-winning support4 that makes Human Interest a leading provider. 

“We spent months researching the needs and challenges of first-time 401(k) buyers and learned that most grapple with anxiety and indecision when required to answer a long series of convoluted questions with little knowledge or confidence,” said Kristina Wallender, Chief Experience Officer at Human Interest. “We’ve created a simplified experience that replaces 401(k) jargon with common language, guides users to commonly chosen plan options, and provides contextual guidance to help administrators make confident choices. With Fast Track 401(k), we’ve removed the hurdles that prevent small businesses from starting a new plan.”

Human interest has pioneered significant improvements to the retirement industry. It was the first provider to eliminate 20+ transaction fees other providers charge, the first to offer employees cash back on their 401(k) contributions (up to $250)5, and is now the first to make the process of setting up a new plan something that can be accomplished in ten minutes or less. For more information, contact us at

About Human Interest

Human Interest Inc. is an affordable, full-service 401(k) and 403(b) provider that seeks to make it easy for small and medium-sized businesses to help their employees invest for retirement. Founded in 2015 and headquartered in San Francisco, Human Interest helps employees in all lines of work access retirement benefits and a path to financial independence. For more information, please visit 

Media Contact:

Madelyn McHugh

Human Interest

[email protected]

We believe that everyone deserves access to a secure financial future, which is why we make it easy to provide a 401(k) to your employees. Human Interest offers a low-cost 401(k) with automated administration, built-in investment education, and integration with leading payroll providers.

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1 Human Interest recognized by Plan Sponsor 2023 Recordkeeping Survey

2 TrustRadius Rating of 8.2 out of 10, as of [September 6, 2023]. Ratings fluctuate in real-time. Visit here for most recent rating. Human Interest solicited clients for reviews in exchange for nominal non-cash compensation. From 8/23/22-12/31/22, Human Interest offered gift cards as an incentive for customers to complete reviews.  Active solicitation and non-cash compensation will make a customer more likely to portray Human Interest favorably. Testimonials may not be representative of the experience of others and past success does not guarantee future results. Read our full disclosures here. “Top Rated 2023” award criteria: based entirely on customer reviews, 10 reviews required, trScore of 7.5 or higher, and must earn >0.5% of all site traffic in the category.

3 Through Human Interest Inc.’s affiliate Human Interest Advisors LLC. Investment Advisory services are provided through Human Interest Advisors LLC, a Registered Investment Adviser and subsidiary of Human Interest Inc. For more information on our investment advisory services, please visit 

4 On April 27, 2023, Human Interest was awarded the "Silver Stevie Award" medal in the 2023 American Business AwardsⓇ for "Achievement in Customer Satisfaction." Winners were determined by the average scores of more than 240 professionals worldwide in the three-month judging process. Read more about the winning organizations and criteria for the award. American Business Awards are registered trademarks of Stevie Awards, Inc. Stevie Awards, Inc. is not affiliated with Human Interest. This recognition is not necessarily indicative of Human Interest’s future performance.

5 3% cash back available to eligible participants contributing at least 8% over a 12-month period. Minimum award is $100 and max is $250. Additional eligibility requirements and other terms apply. See details.