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Last update of 1/12/23

General disclosure

Human Interest is an affordable, full-service 401(k) and 403(b) provider that seeks to make it easy for small and medium-sized businesses to help their employees save for retirement and access a path to financial independence. Founded in 2015 and headquartered in San Francisco, Human Interest has helped thousands of businesses and hundreds of thousands of employees. See more at

The content on this Site has been prepared for general informational purposes only, and is not intended to provide, and should not be relied upon for tax, legal, or accounting advice. Retirement and investment advisory services are only provided to Plan Sponsor clients who have signed appropriate documents to enter into an agreement with Human Interest. Human Interest does not provide tax, legal, or accounting advice. Plan Sponsors should take independent steps to validate the tax, legal, or accounting considerations of hiring any service provider for the Plan, obtaining guidance on any Plan document (or amendment thereto), and for any issues pertaining to design, implementation, or operation of a Plan.

Advisory services disclosure

Investment Advisory services are provided to Plan Sponsor clients who have signed an agreement with Human Interest Advisors LLC, a subsidiary of Human Interest Inc. (together, “Human Interest”). Human Interest Advisors is a registered investment adviser with the Securities and Exchange Commission ("SEC"). SEC registration does not imply a certain level of skill or training, nor an endorsement by the SEC. Investing involves risk and may result in loss. Past performance is no guarantee of future results. 

Human Interest Advisors’s ("HIA") advisory services are bundled and integrated with Human Interest Inc.’s (“HII”) plan administration and recordkeeping services. HIA is a subsidiary of HII that shares common control and operational teams with HII, which means there is a lack of independent oversight. Lower fees and higher quality services might be available from third-party providers, bundled or unbundled. Please carefully read Human Interest's Terms of Service for a full description of HII and HIA's services.

Additional Information can be found in the company’s Form ADV available at  

Fee disclosures

For information about Human Interest’s pricing, please refer to our Pricing Page, which describes the fees charged for administrative and advisory services. Fees for investment advisory services are billed according to the Terms of Service to Plans and recorded at the participant account level based upon a percentage of total assets under management. Maximum annual advisory fees are 0.50 which include custodial fees.

In addition to the maximum annual advisory fee, additional fee or cost scenarios could occur, and include the following:

  1. Mutual fund annual operating expenses are established by each individual mutual fund and disclosed in the relevant prospectus, as well as through fee disclosures provided to Participants. Mutual fund fees are embedded in each mutual fund’s net asset value and are borne equally by each fund shareholder, including those plan participants who elect to purchase shares.  

  2. Plan Sponsors who elect 3(21) services and select their own mutual funds for their Plan may find that those funds they select carry additional types of fees or expenses.

  3. In some instances, Plan Sponsors or Participants may elect services from financial advisors or other professionals, which causes additional fees.

  4. Certain mutual funds charge additional fees: 

    1. Vanguard Long-Term Bond Index Admiral - 0.50% purchase fee

    2. TIAA-CREF Social Choice Bond Premier - 0.15% 12b-1 fee

    3. TIAA-CREF Social Choice Eq Premier - 0.15% 12b-1 fee

  5. One mutual fund on the Human Interest platform, Vanguard Long-Term Bond Index (VBLAX), charges a .50% purchase fee (which is currently paid by Human Interest).

  6. Additional fees may be charged to a particular Participant by a mutual fund with respect to short-term trading or redemptions that exceed the fund’s established guidelines. 

Important information on the fees and expenses, objectives, and risks of any mutual fund can be found in its prospectus. Plan Participants may request a prospectus from Human Interest or navigate to each fund's website to download.

Disclosures about relationships, endorsements, and testimonials

Human Interest maintains relationships with Plan Sponsors, Participants, and other third parties who have an economic relationship with Human Interest. From time to time, they may make statements or provide information about Human Interest, and may have received non-cash compensation or gift cards from Human Interest in exchange for providing the statements or information. From time to time, Human Interest may also provide information about its services and products which is created or supplemented, in whole or in part, using the statements or information that has been provided by one or more current clients or other third parties and which is used to solicit or refer current or potential clients to Human Interest or otherwise indicates approval, support, or recommendation of, or describes the experience with, Human Interest.. When considering these statements and information, and when evaluating Human Interest’s advertising, products, and services, you should be aware that the relationship creates a conflict of interest which creates an incentive for the statements or information to be presented in a fashion that is favorable to Human Interest.

Non-cash compensation arrangements will be of a de minimis nature in the form of small gifts, tchotchkes, or other tokens of appreciation. Gift cards were nominal in value. The cost of these incentives will be paid directly by Human Interest and will not be charged to any of Human Interest’s clients. Human Interest expects the good faith value of these items to remain below $250 on a rolling 12-month basis per entity. Human Interest may also request and receive approval from certain clients for use of the client’s logo and/or other intellectual property, hyperlinks, or other shared content. As a result, the use of this Solicitation Information creates a conflict of interest because the client will seek to portray Human Interest in a favorable light in order to receive or enhance beneficial treatment in the relationship.

Human Interest asks customers to place reviews, positive or negative, on certain third-party websites. While comments are not approved by Human Interest and are subject to the terms of those sites, an actively solicited testimonial creates a conflict of interest as it can encourage a client to provide a review that speaks favorably for or recommend a product or service of Human Interest. Additionally, Human Interest previously offered, on certain review platforms, a small gift card of a de minimis nature, in exchange for a written review. This creates a conflict of interest because the client is financially incentivized to leave a positive review of Human Interest’s products and services. On certain platforms, Human Interest offered gift cards as an incentive for customers to complete reviews. Below is a list of the review platforms Human Interest maintains a presence where reviews were solicited.

G2: From 5/25/22 - 12/31/22, Human Interest offered gift cards as an incentive for customers to complete G2 reviews. Please visit this page to view our most recent overall rating and reviews. 

TrustRadius: From 8/23/22-12/31/22, Human Interest offered gift cards as an incentive for customers to complete reviews. Please visit this page to view our most recent overall rating and reviews.

Better Business Bureau® (“BBB”): Human Interest solicits current clients to provide reviews on BBB. No cash or noncash compensation is provided in exchange for the reviews. Direct solicitation of clients for reviews creates a conflict of interest because the client may be more likely to present information in a fashion that is favorable to Human Interest. Please visit this page to view our most recent overall client reviews score and our BBB rating and accreditation. Please note that client reviews are not factored into the BBB rating. For information on how the BBB rating is calculated, please visit this page.

Referral arrangements

Solicitation Information provided by third parties will, in addition to the type of de minimis relationship noted above, may involve direct cash compensation which is paid to third parties who are participating in an agreement with Human Interest to refer 401(k) Plan and recordkeeping business opportunities (“Referring Partner”). While a Referring Partner and its representatives are not affiliated with or employed by Human Interest, the agreement may provide for the Referring Partner to receive either fees that are a percentage of Human Interest’s recordkeeping and administrative fees (“Referral Fees”) or a flat fee per qualified referral. The cost of incentives and Referral Fees will be paid directly by Human Interest and will not be charged to any of Human Interest’s clients. The Referring Partner, in introducing and/or recommending Human Interest, has a conflict of interest with regard to both its relationship with Human Interest and with regard to the Referral Fees and/or incentives that the Referring Partner and/or its representatives receive in connection with making introductions and/or recommendations. The Referring Partner and Human Interest participate in an integrated platform for employers that enables the sharing of employee/participant information for payroll and employee benefit plan processing.

Human Interest may provide lists of prospective professional firms and their services, including accounting firms. Human Interest makes no representation as to the competence of any accountants or firms on the List and by providing the List to you, Human Interest does not recommend or endorse any of the firms on the List. We simply are providing the List as a resource. You are responsible for evaluating your provider. Human Interest does not receive any compensation or other benefit by providing the List.


  • San Francisco Business Times Best Places to Work – 04/24/2020 – All Best Places to Work winners are determined exclusively on the basis of their employees' responses to the Best Places to Work Survey. Employee responses from the 30 standard survey questions, along with the number of employees that respond to the survey, are calculated to determine the company’s overall score and ranking.

  • Forbes 2022 Best Startup Employer – May 2022 – To determine the list, Statista identified 2,500 American businesses that had been founded between 2012 and 2019 and employ at least 50 people. All companies considered had been started from scratch and not spun out of existing enterprises. Statista evaluated each organization based on three criteria, the first being employer reputation. The firm reviewed articles, blogs, and social media posts pertaining to each employer, searching for specific phrases, such as “corporate culture” and “employee engagement.” Statista then assessed employee satisfaction, evaluating online reviews, as well as growth, examining the organizations’ website traffic and headcounts over a two-year period. The final list ranks the 500 employers that boast the best employer reputations, employee satisfaction, and growth. Human Interest made the list from 2020-2022.

  • Y Combinator Top Companies 2020-2022 – The list includes private, public, and exited companies valued at $150M or more and are sorted by valuation or market cap as of February 2022.

  • Inc 5000 2022 – Companies on the 2022 Inc. 5000 are ranked according to percentage revenue growth from 2018 to 2021. To qualify, companies must have been founded and generating revenue by March 31, 2018. They must be U.S.-based, privately held, for-profit, and independent--not subsidiaries or divisions of other companies--as of December 31, 2021. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2018 is $100,000; the minimum for 2021 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons.

  • Best Employee Retirement Plans 2021-2022 – Human Interest was named one of the Best Employee Retirement Plans of 2022 (updated Aug 24, 2022) by The Editors gave an overall score of 9.5/10 and the title “Best for Affordability”, based on its review of more than 23 providers "to determine the 10 best employee retirement plans." Evaluated criteria include: setup costs, prices for employers, plan types, and investment fees. The rating did not consider investment performance.  Human Interest has a paid partnership with where compensation is paid to per lead. This creates a financial incentive to add firms, with similar arrangements, to the “best of” list. The rating is not indicative of Human Interest’s future performance. Read more: