

Press releases
December 10, 2025
Human Interest Earns J.D. Power Certification for Outstanding Customer Service Experience for Phone Support
SAN FRANCISCO, CA, Dec. 10, 2025 – Human Interest, Retirement Industry DisruptorTM, announced today that the company has earned a J.D. Power certification for delivering outstanding customer service phone support to 401(k) customers1. Human Interest continues its leadership within the industry by earning this prestigious certification as the company scales past 40,000 businesses served across the U.S.

October 15, 2025
Human Interest Advisors Enhances Investment Lineup with Great Gray CITs
New 3(38) investment lineup lowers average expense ratio by up to nearly 33%; HIA is one of the first in the industry to use Collective Investment Trusts for tens of thousands of businesses.
September 23, 2025
Human Interest Sets a New Industry Standard with Automated 401(k) Audits
Human Interest, Retirement Industry Disruptor™ and the fastest-growing 401(k) provider, announces Audit Relief, a first-of-its-kind solution that takes the stress, cost, and complexity out of annual 401(k) audits.
August 26, 2025
Human Interest Expands Industry-Leading Customer Experience Guarantee
Company achieves 99.999% reliability since guarantee launched earlier this year; challenges others to follow
August 04, 2025
Morgan Stanley Tactical Value to Invest Up to $50 Million in Human Interest
Human Interest has announced an investment of up to $50 million by investment funds managed by Morgan Stanley Tactical Value.
April 23, 2025
Retirement Industry Disruptor™, Human Interest, introduces PartnerConnect™, redefining the 401(k) experience for financial advisors
Human Interest, a multi award-winning 401(k) provider, is once again pushing boundaries in the retirement industry by launching PartnerConnect™, an integrated platform that empowers financial advisors to seamlessly create, manage, and monitor their clients’ 401(k) plans and investments from a single dashboard.
February 25, 2025
Human Interest sets a new standard for customer experience in the retirement industry
Today, Human Interest announces its Customer Experience Guarantee for ALL customers, big and small. Human Interest is making a bold commitment to participants and administrators through a transparent pledge to deliver outstanding, fast, reliable service with accountability.
July 17, 2024
Human Interest Lays Public-Ready Foundation With $267M in Financings, New Key Hires, and New Board Members
Human Interest, the fastest-growing 401(k) provider, today announced significant steps towards public company readiness with financings of $267M and key hires and board appointments, all of whom share deep, first-hand experience taking companies public.
June 10, 2024
Human Interest Earns Fortune Best Place to Work in the Bay Area 2024 and Great Place To Work Certification™
Human Interest announced today that it earned a spot on Fortune Best Place to Work in the Bay Area 2024 and was Certified™ as a Great Place To Work® for the second year in a row.
May 09, 2024
Human Interest Advisors Appoints Retirement and Investment Industry Experts to Board
Human Interest Advisors (HIA) announced their appointment of two veteran investment experts to the board to help 401(k) plan sponsors provide their participants with diversified and affordable investment options.
April 04, 2024
Human Interest continues to pioneer new 401(k) services for SMBs, including its new DOL Audit Defense service
Human Interest breaks new ground to make retirement programs even more accessible for SMBs. The company is the first to market with three new services for customers that remove even more barriers which can make providing retirement benefits costly, risky, and difficult.
September 06, 2023
Human Interest introduces Fast Track 401(k), the easiest way to set up a retirement plan
Human Interest, the fastest-growing, top-rated 401(k) provider, introduces Fast Track 401(k), a radically simplified experience lets small and medium-sized businesses start a plan in 10 minutes or less.
July 18, 2023
Human Interest Brings 401(k)s to 250,000+ Logistics Workers Through RCPA Partnership
Human Interest, one of the fastest-growing 401(k) providers in the country, has been selected as the exclusive 401(k) partner for the Route Consultant Purchasing Alliance (RCPA), a premier membership organization for logistics professionals.
June 06, 2023
Human Interest Offers Industry-First 3% Cash Back for Retirement
Human Interest is the first 401(k) provider to offer a cash back reward to participants. The incentive is available to qualifying participants who make at or below the U.S. median wage of $60,000, putting cash directly in the wallets of American workers who need it most.
May 12, 2023
Human Interest: Top 401(k) Provider Now in Utah’s Silicon Slopes
Human Interest continues to win accolades and is doubling down on Customer Experience with a new office in Utah’s Silicon Slopes
January 13, 2023
Human Interest and BlackRock Join Efforts to Expand Access to Retirement Plans for Working Americans
Human Interest and BlackRock today announced the firms will join efforts to expand access to retirement plans to small and medium-sized businesses across the United States. BlackRock Inc. (NYSE: BLK) is making a minority investment and leading a financing round to support the next phase of Human Interest’s growth...
December 06, 2022
Neighborly® Selects Human Interest as 401(k) Preferred Vendor
Fast-growing 401(k) provider Human Interest has been selected by Neighborly®, the world's largest home services company, to provide access to retirement savings plans to thousands of home services professionals in the Neighborly franchise network.
November 01, 2022
How Have Workers Changed Their Attitudes About The Retirement Experience?
A new poll of 2,002 U.S. adults ages 35–70 discovered the pandemic has had far-reaching effects on how employees are planning both their retirement and “pretirement” – a new life stage serving as a transition period between full-time work and retirement.
As seen in
Media coverage
December 01, 2025
How to Best Personalize Plan Communications
Plan sponsors are relying on advisors, especially at small companies, to improve outreach to retirement plan participants.
November 14, 2025
401(k) Plans Are About to Change. Here’s How Business Owners Can Get Ahead of It
Consider these six tips aimed to help employers navigate new rules allowing for alternative assets in retirement plans.

November 09, 2025
Gen X Clients Need Help Saving for Retirement. What’s The Cure?
Advisors should take a strategic approach and provide added value for Gen X individuals looking to boost their retirement readiness.

October 31, 2025
Scoop: 401(k) platform Human Interest now worth $3 billion
As it continues to help small and mid-sized businesses offer retirement plans to employees, Human Interest has raised considerable funding with a $3 billion post-money valuation.

October 17, 2025
New Human Interest Investment Lineup Taps into CITs to Lower Costs
To maximize value for 401(k) clients, Human Interest Advisors announced a new 3(38) investment fiduciary lineup designed to significantly lower costs for over 40,000 small and medium businesses.
October 15, 2025
Advisors need to focus on decumulation, not just accumulation and allocation
Ronnie Cox explains how advisors can help clients focus on decumulation strategies in retirement after years of saving and accumulation.
September 23, 2025
401(k) Provider Brings Automated Plan Audits to Market
Human Interest now provides midsize businesses with Audit Relief for 401(k) plans, which automates more than 15 manual tasks and combines 20 data sources into a single, audit-ready package.

September 19, 2025
Why Relying on Social Security Is a Risky Bet — and How To Build a Backup Plan
Although often considered a pillar of retirement planning, Social Security alone may not provide enough income for many individuals in their golden years. Tax-advantaged accounts such as a 401(k) can be critical for building a durable, diversified retirement plan.
September 16, 2025
Why retirees underspend, and what advisors can do about it
Ronnie Cox explains how financial advisors can help clients reframe portfolio withdrawals as predictable income and increase their overall spending confidence.

August 26, 2025
Human Interest Expands Customer Experience Guarantee
Human Interest has expanded its customer service guarantee, which focuses on faster response times, quick transaction processing, and expanded compliance support.
August 01, 2025
What’s Driving the Small Plan Market?
Federal tax incentives and other state policy efforts have led to more retirement plans available for employees of small businesses.
August 01, 2025
Providers Lean on Tech to Lower Costs in Small 401(k) Plans
Automation allows for price relief for modest-sized companies that have been paying more to provide retirement benefits.

June 27, 2025
'Revenge saving' picks up as consumers brace for economic uncertainty
With looming economic uncertainty, more retirement plans are making it easier for workers to enroll and contribute through automatic enrollment and automatic escalation features.

May 26, 2025
Financial literacy: 87% of employees say it’s a must-have benefit
A recent Retirement Roadblocks Report from Human Interest highlights workers’ strong desire for financial education, both for specific areas like retirement investing as well as general financial wellness.

May 20, 2025
Retirement investing is getting personal. Advisors must proceed wisely
With a wider menu of managed accounts coming in the 401(k) space, advisors must be prepared with a process to determine when more personalized service is a good fit for participants.

May 01, 2025
Platform Allows Advisors Access to 401(k) Plans, Investments
Human Interest has introduced PartnerConnect, a new platform for advisors that allows them to manage their small business clients’ 401(k) plans as well as the investments included in them on one platform.

April 23, 2025
Human Interest’s New Platform Aims to Simplify 401(k) Management for Advisors
Human Interest has launched a platform to help financial advisors manage client 401(k) plans and alert them to wealth service opportunities for employees saving in those plans.

March 18, 2025
The most innovative companies in finance and personal finance for 2025
Fast Company’s 2025 list of the 10 Most Innovative Companies in finance and personal finance are best known for pushing industry boundaries.
Company News
December 10, 2025
Human Interest Earns J.D. Power Certification for Outstanding Customer Service Experience for Phone Support
SAN FRANCISCO, CA, Dec. 10, 2025 – Human Interest, Retirement Industry DisruptorTM, announced today that the company has earned a J.D. Power certification for delivering outstanding customer service phone support to 401(k) customers1. Human Interest continues its leadership within the industry by earning this prestigious certification as the company scales past 40,000 businesses served across the U.S.
October 15, 2025
Human Interest Advisors Enhances Investment Lineup with Great Gray CITs Invested in BlackRock Index Strategies, Lowering Fees for Small Business Clients
New 3(38) investment lineup lowers average expense ratio by up to nearly 33%; HIA is one of the first in the industry to use Collective Investment Trusts for tens of thousands of businesses.
September 23, 2025
Human Interest Sets a New Industry Standard with Automated 401(k) Audits
Human Interest, Retirement Industry Disruptor™ and the fastest-growing 401(k) provider, announces Audit Relief, a first-of-its-kind solution that takes the stress, cost, and complexity out of annual 401(k) audits. Human Interest’s new solution will unify data collection for auditors across multiple data sources into a single, audit-ready data package, driving greater accuracy, efficiency, and substantially lower costs for plan sponsors.
August 26, 2025
Human Interest Expands Industry-Leading Customer Experience Guarantee
Company achieves 99.999% reliability since guarantee launched earlier this year; challenges others to follow
August 04, 2025
Morgan Stanley Tactical Value to Invest Up to $50 Million in Human Interest
Human Interest has announced an investment of up to $50 million by investment funds managed by Morgan Stanley Tactical Value.
April 23, 2025
Retirement Industry Disruptor™, Human Interest, Introduces PartnerConnect™, Redefining The 401(k) Experience For Financial Advisors
Human Interest, a multi award-winning 401(k) provider, is once again pushing boundaries in the retirement industry by launching PartnerConnect™, an integrated platform that empowers financial advisors to seamlessly create, manage, and monitor their clients’ 401(k) plans and investments from a single dashboard.
February 25, 2025
Human Interest sets a new standard for customer experience in the retirement industry
Today, Human Interest announces its Customer Experience Guarantee for ALL customers, big and small. Human Interest is making a bold commitment to participants and administrators through a transparent pledge to deliver outstanding, fast, reliable service with accountability.
June 10, 2024
Human Interest Earns Fortune Best Place to Work in the Bay Area 2024 and Great Place To Work Certification™
Human Interest announced today that it earned a spot on Fortune Best Place to Work in the Bay Area 2024 and was Certified™ as a Great Place To Work® for the second year in a row.
December 15, 2023
Human Interest Named to Fortune’s Impact 20 List of World-Changing Startups
Human Interest has been named to the Fortune Impact 20 list. The award highlights venture- and private-equity-backed startups that drive social and environmental change through innovative business models.
December 12, 2023
Hospitality Workers Least Prepared for Retirement, New Industry Ranking Reveals
Workers in the hospitality industry feel the least prepared for retirement compared to their peers in other sectors, according to a new study by Human Interest, the top-rated and fastest-growing 401(k) provider. Human Interest and OnePoll conducted a survey of 2,000 workers across 11 industries about their retirement saving activities and attitudes. Each industry was scored against a set of nine retirement preparedness factors.
September 06, 2023
Human Interest introduces Fast Track 401(k), the easiest way to set up a retirement plan
Human Interest introduces a radically simplified experience that lets small and medium-sized businesses start a 401(k) plan in 10 minutes or less. This is the latest step in Human Interest’s mission to close the retirement savings gap.
July 18, 2023
Human Interest Brings 401(k)s to 250,000+ Logistics Workers Through RCPA Partnership
Human Interest, one of the fastest-growing 401(k) providers in the country, has been selected as the exclusive 401(k) partner for the Route Consultant Purchasing Alliance (RCPA), a premier membership organization for logistics professionals.
June 06, 2023
Human Interest Offers Industry-First 3% Cash Back for Retirement
Human Interest, one of the largest and fastest-growing 401(k) providers in the country, is the first to offer a 3% cash back reward to participants who start saving for retirement. Limitations apply.
May 12, 2023
Human Interest Recognized as Top Rated 401(k) Provider by G2 and TrustRadius; Also Wins Stevie Award for Achievement in Customer Satisfaction
Human Interest continues to win accolades and is doubling down on Customer Experience with a new office in Utah’s Silicon Slopes.
March 13, 2023
FAQs: Impact of bank closures on Human Interest and our customers
Following the unfortunate news about the closing of Silicon Valley Bank and Signature Bank, we want to update our customers on the state of our retirement plan assets and Human Interest operations.
January 13, 2023
BlackRock Invests in Human Interest
Human Interest and BlackRock today announced the firms will join efforts to expand access to retirement plans to small and medium-sized businesses across the United States. BlackRock Inc. (NYSE: BLK) is making a minority investment and leading a financing round to support the next phase of Human Interest’s growth.
November 10, 2022
How Americans Could Save $83 billion With One Tweak To The 401(k) System
There are three bipartisan retirement-related bills that the House and Senate are attempting to reconcile before the end of the 2022 legislative session (generally referred to as "SECURE 2.0"). The House bill includes one simple feature — automatic enrollment — that has the potential to enable greater financial security for millions of hard-working Americans.
November 01, 2022
How Have Workers Changed Their Attitudes About The Retirement Experience?
A new poll of 2,002 U.S. adults ages 35–70 discovered the pandemic has had far-reaching effects on how employees are planning both their retirement and “pretirement” – a new life stage serving as a transition period between full-time work and retirement.