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Trusted by 47,000+ businesses¹

The 401(k) built for employers.

We listened and built what employers actually need — a full-service 401(k) that reduces your workload, lowers your compliance risk, and helps you save money.

401(k) plans are complex. Let Human Interest guide you.

Easy administration, covered compliance, dedicated service, a delightful experience, and simple pricing — designed to run seamlessly in the background so you can focus on your business.

Don't take on a second job.

Your provider should handle the work of running your plan, not you.

Eliminate surprises

Required annual testing, filings, notices, and audits shouldn't land on you or come with added fees.

Count on customer service

Dedicated U.S.-based customer service held to measurable standards, or you get compensated.

Offer a plan you're proud of

Prioritize low-cost strategies. Eligible savers can get 3% cash back on contributions.2

Get simple, predictable pricing

Flat monthly fees to run your plan. If a comparable plan costs less, that price should be matched.

Get started

You run your business. We run your plan.

Design your plan

Pick a popular option or customize your own.

Connect your payroll and bank account

Find your payroll provider from our 600+ integrations and link your bank account.

Human Interest handles the rest

Compliance, IRS filings, co-fiduciary oversight, employee support, and more.

Get started

Get simple, predictable pricing with no added fees

Human Interest reduces your workload, lowers your compliance risk, and helps you save money.

Monthly pricing starting at only:

$80

base fee

+
$5

per eligible employee

See pricing

A one-time setup fee of $499 may apply. A monthly investment advisory fee is paid to Human Interest Advisors (HIA) of 0.01% of plan assets when HIA acts as a 3(38) fiduciary, or 0.018% when acting as a 3(21) fiduciary. A separate fee for recordkeeping services and custody-related expenses is paid to Human Interest Inc. (HII) of 0.05% of plan assets. Asset-based fees are deducted monthly from the employee’s account according to the HII Terms of Service and HIA Terms of Service. All prices are exclusive of applicable taxes. If the plan sponsor elects to hire an external investment advisor, the plan sponsor will pay such advisor as agreed between the plan sponsor and advisor. An automatic rollover feature is available as an optional add-on to all plans for +$10/mo. With this feature, terminated employees with low balances are automatically rolled into an IRA.

Connect your existing payroll provider

600+ integrations that automatically enroll employees and process contributions.

Customer Testimonial

“I worked with two other 401(k) companies prior to Human Interest. We switched because they were so easy to work with. It’s seamless — they integrate with my payroll and support is fantastic.”

- Becky O’Neil, President & CEO, Becky’s Pet Care

(Customer for 3 years)

Read the story

Human Interest solicited clients for testimonials. Solicitation may make a client more likely to portray Human Interest favorably. Testimonials may not be representative of the experience of others, and past success does not guarantee future results. Read our full disclosures.

401(k) resources for small business owners

401(k) Provider Comparison Guide

Compare 401(k) providers on compliance, pricing, and payroll integrations. Find the right retirement plan for your business.

Download now

401(k) plan design

Get an overview of what plan design is and what the plan features employers must review.

Get the details of plan design

Starting a 401(k) plan

Discover how small business owners can start and manage a 401(k) plan

Read our guide on starting a 401(k)

Are 401(k) plans required?

See if your state requires employers to offer a retirement savings plan.

Read about state laws

When to offer a 401(k)

Learn the signs your small business is ready to offer retirement benefits to employees.

Learn all the signs

Investment philosophy

Employees can access funds in every major asset category.

View our fund lineup

Your 401(k) provider should do the work

That's why we launch 1 in 3 new 401(k) plans, the most of any provider3


401(k) plans for small business
frequently asked questions

Notes

1

47,000 represents the total number of active employers with Human Interest retirement plans, based on the latest data available.

2

3% cash back is available to eligible individuals making $60,000 or less in gross income and contributing at least 8% of every paycheck to an eligible Human Interest plan over a 12-month period. Must submit a claim form to claim the award. Minimum award is $100 and max is $250. Additional requirements apply. See terms and conditions. This program is administered and offered by Human Interest, and Human Interest’s asset-based fees will increase if you participate in this program. If Human Interest’s wholly owned subsidiary and registered investment adviser, Human Interest Advisors LLC (“HIA”), provides services to the Plan, HIA’s asset-based fees will also increase if you participate in this program.

3

The ratio of new 401(k) plans launched is based on Human Interest’s internal analysis of self-reported, publicly available data from PLANSPONSOR (12/31/25), NAPA (6/30/25), DOL Form 5500 filings (1/9/26), and customer count data published on provider websites (12/18/25). This data may be incomplete, represents a point-in-time estimate, and is subject to change.

4

2025 Annual Benefits Survey. SHRM (2025). Accessed August 19, 2026.

5

401k Averages Book, 25th edition. 401(k) Specialist. Accessed August 19, 2026.