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Recognized as a leader.

Human Interest is the #1 rated 401(k) software on G21

1. G2’s “Highest Rated 401(k) Software” list ranking as of 2/19/26. Ratings are based on the product’s satisfaction score, which is calculated by a proprietary algorithm that factors in real-user satisfaction ratings from review data. Of the 23 listed 401(k) software products, six products qualified. Human Interest’s overall G2 score is 4.3 out of 5, as of 2/19/26. Ratings fluctuate in real-time. Solicited clients for reviews in exchange for de-minimis non-cash compensation. Solicitation and non-cash compensation make a customer more likely to portray Human Interest favorably. Testimonials may not be representative of the experience of others and past success does not guarantee future results. Previously, Human Interest offered gift cards as an incentive for customers to complete reviews. A higher value was offered for non-anonymous testimonials. Read our full disclosures here.

Spring 2025

There's a reason we're trusted by 40,000+ SMBs2

At Human Interest, we’re on a mission to ensure that people in all lines of work have access to retirement benefits. In our plans, we offer payroll integrations, low-cost funds, and dedicated customer support. These features are designed to be a great fit for small and midsize businesses looking to offer a compelling benefit, meet a state requirement, or attract and retain talent.

See our clear, affordable pricing

See what customers are saying about our software on G2

Hear how a Human Interest 401(k) or 403(b) can make a difference for your business
through honest reviews from our customers.

G2 Rating of 4.3 as of 10/23/2025. Ratings fluctuate in real-time. Visit G2 for most recent rating. Read our full disclosures here.

Making waves in the
retirement industry

Founded in 2015, Human Interest is a hyper-growth company on a mission to ensure that people in all lines of work have access to retirement benefits.

40,000+2

businesses trust Human Interest to be their plan provider.

1,000,000+

employees covered1

500+

payroll integrations make setup and admin easy.

Get your 401(k) in as little as 10 minutes

1

Provide your information

Enter basic details

2

Customize your plan

Choose from flexible designs

3

Launch your 401(k) plan

We'll connect & launch your plan

Notes

1

Includes all employees of Human Interest customers, regardless of participation in the employer sponsored plans, as of May 6, 2025

2

40,000+ customers as of 10/1/2025