2,700+ FIVE-STAR RATINGS ᐧ MOST OF ANY PROVIDER
Give your employees the highest-rated 401(k).
We listened and built what employers actually need — a new standard for retirement.
On G2, Google, and Trustpilot, as of 6/9/26. “Highest-rated” on G2. Client reviews incentivized with non-cash compensation. See more.
Estimate your 401(k) plan costs
Employers may be eligible to receive tax credits up to $16,500 for starting a new 401(k) plan with auto-enroll.2
1 in 3 first-time 401(k) plans in America start with Human Interest3
2,700+ 5-star reviews - Most of any provider4
Count on customer service. Get a named Account Manager and guaranteed response times from our U.S.-based support team.
Pay a simple,
predictable price
Zero transaction fees for employers and employees.5 Flat monthly fees to run your plan. If a comparable plan costs less, we’ll match verified offers.
Customer Experience Guarantee6
Our service standards are measurable and published, with compensation owed to you if they're missed.
What sets us apart
We set a new standard for 401(k) providers
- Easy administration: Spend minutes per month, not hours.7 Your provider should handle the work of running your plan, not you. We process payroll contributions automatically and keep employee data in sync.
- Simple pricing: Know exactly what you're paying. Employers and employees pay $0 in transaction fees5. Plus, lower earners get 3% cash back on contributions.8
- Dedicated service: Get a dedicated expert who knows your plan — and a money-back guarantee if we ever miss.6
Recognized as a Leader in retirement
Give your employees the highest-rated 401(k)1
1. G2’s “Highest Rated 401(k) Software” list ranking as of 7/24/26. Ratings are based on the product’s satisfaction score, which is calculated by a proprietary algorithm that factors in real-user satisfaction ratings from review data. Of the 23 listed 401(k) software products, six products qualified. Human Interest’s overall G2 score is 4.3 out of 5, as of 7/24/26. Ratings fluctuate in real-time. Solicited clients for reviews in exchange for de-minimis non-cash compensation. Solicitation and non-cash compensation make a customer more likely to portray Human Interest favorably. Testimonials may not be representative of the experience of others and past success does not guarantee future results. Previously, Human Interest offered gift cards as an incentive for customers to complete reviews. A higher value was offered for non-anonymous testimonials. Read our full disclosures here.
Why 47,000+ businesses choose Human Interest9
"I worked with two other 401(k) companies prior to Human Interest. We switched because they were so easy to work with. It’s seamless - they integrate with my payroll and support is fantastic."*
Becky O’Neil
President & CEO at Becky’s PetCare
"For a long time, we could not offer a 401(k) plan. Thankfully, we partnered with Human Interest. It was a huge game changer for us to be able to provide an elevated retirement plan to our staff members that anybody could take advantage of."*
Meagan Nielsen
Administrative Director at Habitat for Humanity of Summit and Wasatch Counties
"The Concierge plan has been exceptional. It really is a seamless process, which is amazing from my perspective because it lets me focus on other important work and strategizing for my business."*
John Spauls
Chief Operating Officer at Maxx Potential
*Human Interest solicited clients for testimonials. Active solicitation may make a customer more likely to portray Human Interest favorably. Testimonials are unique to an individual, may not be representative of the experience of others, and past success does not guarantee future results. Read our full disclosures here.