Compare Human Interest to other retirement plan providers.
Discover why 40,000+ businesses choose Human Interest.*
* As of 6/10/25
Why 1 in 4 new 401(k)s created in the U.S. choose Human Interest1
Most 5-star reviews vs. other modern 401(k) providers2
3-minute average response times and award-winning customer service from our U.S.-based, 250-person support team.3
First to eliminate 401(k) transaction fees4
We're revolutionizing 401(k)s by eliminating transaction fees — offering transparent and affordable retirement savings for all.
Industry-leading Customer Experience Guarantee5
A new standard for the retirement industry with a transparent pledge to deliver outstanding, fast, reliable service with accountability.
2. On G2 and Google compared to Betterment, Guideline, Empower, Vestwell, ForUsAll, Ubiquity. All G2 Ratings as of 8/15/25. Human Interest, Guideline, Empower, Betterment, Vestwell, ForUsAll, Ubiquity. All Google Ratings as of 6/11/25. View the most recent ratings here: Human Interest, Guideline, Empower, Betterment, Vestwell, ForUsAll, Ubiquity. G2 and Google ratings fluctuate in real-time. Human Interest solicited clients for G2 and Google reviews in exchange for nominal non-cash compensation. Active solicitation and non-cash compensation will make a customer more likely to portray Human Interest favorably. Testimonials may not be representative of the experience of others and past success does not guarantee future results. From 5/25/22-12/31/22, Human Interest offered gift cards as an incentive for customers to complete G2 reviews. A higher nominal value was offered for non-anonymous testimonials. Read our full disclosures.
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What sets us apart
A modern 401(k) that makes retirement planning simple
Start a flexible plan you won’t outgrow: Customize eligibility, matching, and profit sharing). Plus, change it at any time at no additional cost.
Clear, upfront pricing for both employers and employees: Human Interest eliminated 30+ transaction fees4 typically charged by 401(k) providers. Plus, Human Interest Advisors' model portfolios are built with low-cost funds across a wide range of asset classes.6
Award-winning customer service: When you or your employees need support, we have 250+ U.S.-based specialists standing by—99.6% of customer calls are answered in 3 minutes or less.
Why 40,000+ businesses choose Human Interest
"Having the Concierge service level was fantastic. Human Interest kept me informed about retirement plan regulations, so that was really helpful for me."
Jeff Falkingham
Owner, NHBlack
"My main fear was how much paperwork, legalese, etc. would go into managing a 401(k). So, when I found out Human Interest had an integration with our payroll platform Gusto, it was a no brainer."
Steve Nanino
President, Kid Dangerous
"Having everything automated and not having to worry about my 401(k) plan has really freed up my time to focus on other aspects of the business."
Stanley Chen
Owner, BerryClean
Human Interest solicited clients for testimonials. Active solicitation may make a customer more likely to portray Human Interest favorably. Testimonials are unique to an individual, may not be representative of the experience of others, and past success does not guarantee future results. Read our full disclosures here.
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