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Most popular 401(k) Gusto partner in 20251

For 12 months, Human Interest Inc. (Human Interest) will waive its monthly administration fee, price per employee fee, recordkeeping and custody related asset-based fee and other fees paid by Plan Sponsor for optional services and features, and Human Interest Advisors LLC (HIA) will waive its monthly investment advisory asset-based fee if HIA is selected by the plan as its investment advisor. This promotion excludes underlying fund fees and fees for certain optional services paid by participants. Must launch plan within 6 months of signing up. See terms and conditions below. Other fees, costs and expenses could apply, see the HII Terms of Service and HIA Terms of Service for more information.

With Human Interest, your employees can:

With Human Interest, your employees can:

  • Open an account and start saving for retirement in a few easy steps

  • Access built-in investment advice10 and automatic portfolio rebalancing provided by Human Interest Advisors

  • Check balances and change contributions at any time

  • Receive phone and email support for rollovers, loans, and hardship withdrawals

  • Access low-cost funds from a broad range of asset classes

Our Investment Philosophy

8. Asset-based fees are deducted monthly from the employee's account according to the HII Terms of Service and HIA Terms of Service. All prices are exclusive of applicable taxes. If the plan sponsor elects to hire an external investment advisor, the plan sponsor will pay such advisor as agreed between the plan sponsor and advisor.

9. As of 9/30/2025, figure represents the weighted average of monthly fund net expenses (“expense ratio”) for participants in new 401(k) plans launched after 8/4/25 and invested in Human Interest Advisors’ Model Portfolios (“Models”). Provided for illustrative purposes only. Actual, average fund expenses a participant experiences vary based on the specific Model selected, allocation changes to Models, whether participants opt out of Models and choose their own investments and allocations, or allocation drift, especially in volatile markets. Model allocations and underlying fund expenses are subject to change. Before investing, carefully review the fund’s prospectus, factsheet, and/or participant fee disclosure, which includes, among other things, a description of fees and expenses a fund will charge.

10. Investment Advisory services are provided through Human Interest Advisors LLC (HIA) to plans that select HIA as the investment adviser. HIA is a Registered Investment Adviser and subsidiary of Human Interest Inc. For more information on our investment advisory services, please visit http://www.humaninterest.com/hia/.

Our product is designed to:

  • Make retirement plans affordable for employers to help people in all lines of work.

  • Provide built-in investment advice10 for employees while keeping fees below the industry average.

  • Take care of administration, paperwork, and compliance so you can spend your time building your business, not managing your retirement plan.

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Frequently asked questions

Have a question that's not answered here? Contact sales.

Disclosures

Human Interest Inc. is an affordable, full-service 401(k) and 403(b) provider that seeks to make it easy for small and medium-sized businesses to assist their employees with investing for retirement. For more information, please visit humaninterest.com. Investment Advisory services are provided through Human Interest Advisors LLC, a Registered Investment Adviser and subsidiary of Human Interest Inc. For more information on our investment advisory services, please visit https://humaninterest.com/hia/.


This content has been prepared for informational purposes only, and should not be construed as tax, legal, or individualized investment advice. Neither Human Interest Inc. nor Human Interest Advisors LLC provides tax or legal advice. Consult an appropriate professional regarding your situation. The views expressed are subject to change. In the event third-party data and/or statistics are used, they have been obtained from sources believed to be reliable; however, we cannot guarantee their accuracy or completeness. Investing involves risk, including risk of loss. Past performance does not guarantee future results.


Gusto has a partnership with Human Interest Inc. and will be compensated if you hire Human Interest Inc. Gusto and its representatives are not affiliated with or employed by Human Interest Inc. For the full disclosures, please refer to https://humaninterest.com/disclosures/.


Exclusive Gusto introductory pricing for plans that sign up by 06/30/26


Employer cost: For the first 12 months, Human Interest will waive its monthly administration fee and price per employee fee, resulting in the employer paying as little as $0/mo +$0/mo per eligible employee. See Gusto Exclusive Pricing for more details.


Employee cost: For the first 12 months, Human Interest will waive its recordkeeping and custody-related asset-based fee and Human Interest Advisors will waive its monthly investment advisory asset-based fee (if HIA is selected by the plan as its investment advisor). While employers are responsible for payment of these fees, they may be deducted monthly from employee accounts. Other fees may apply, see the HII Terms of Service and HIA Terms of Service for more information.


The special offer is available to Gusto customers that complete setting up their and launching Plan with Human Interest Inc. (Human Interest) (i.e., sign all Plan documents and successfully connect their bank account) within 6 months of signing the Order Form. Other fees, costs, and expenses may apply. The offer is subject to the following additional terms and conditions: This offer excludes underlying fund fees and fees for certain optional services paid by participants. Fees charged by any third-party advisors retained by the Plan remain the responsibility of the Plan Sponsor. Human Interest and HIA may seek adjustment of fees in accordance with the Human Interest Terms of Service and HIA Terms of Service. All fees are exclusive of applicable taxes. The promotion (a) cannot be combined with other offers, (b) is void where prohibited by law, (c) applies to new Human Interest customers only and (d) does not apply to previous purchases. The promotion is available to Gusto customers who complete setting up auto-enroll and meet the applicable promo terms and conditions. If auto-enroll is declined, pricing may revert to the Concierge for Complete promotion pricing for one (1) year and a new order form will need to be signed. Plan Sponsor must remain a customer of both Gusto and Human Interest for the promotion to continue to apply. If the promotion no longer applies or expires, pricing will adjust to Human Interest’s then-current pricing for the applicable service tier or product. Promotion is subject to change or cancellation at any time. If the promotion is canceled, Human Interest will honor the discount for those who have qualified at the time of cancellation, in accordance with the terms of the offer.


1. Source: Gusto, as of 4/15/25